For agencies & freelancers
Sell the audit.Then sell the fix.
The Client Website Audit Toolkit is a complete paid-audit service in a box — the 60-point checklist, the scoring model, the client-ready report and the pricing that makes it sell. Rebrand it and deliver it as your own.
Toolkit overview
A five-day engagement, systemised.
- A 60-point checklist across conversion, clarity, trust, search, speed and follow-up
- A weighted scoring model, so your report ends in a number the client can watch improve
- The page-by-page client report structure with wording that works
- Three pricing tiers with typical fees, plus answers to the four objections
- Rebrand it and deliver it as your own audit service — permanent licence
The agency play
How agencies use the audit to sell services
Run the audit with a prospect
Use the 60-point checklist live on a discovery call — or send the free instant audit link ahead of the meeting so the conversation starts with evidence, not opinions.
Deliver the branded report
The scoring model turns findings into a number the client can watch improve. The client-ready report structure carries your name, your wording, your proposal.
Convert the fix list into work
Package the outcome as Express, Standard, or Audit + Implementation — then re-audit quarterly and the one-off project becomes a retainer.
One purchase, every client
One-time price. Permanent licence to rebrand and deliver it as your own audit service — for every client you ever onboard. One paid audit typically covers it several times over.
- The audit system and the standard five-day engagement
- The 60-point checklist, ten checks in each of six areas
- The scoring model, weightings and grade bands
- The client report template, page by page
- Pricing and packaging: Express, Standard and Audit + Implementation
- Outreach email, intake questions, delivery call and follow-on proposal scripts
14-day refund window · Instant digital delivery