The proposal that sells a website audit

Proposal preview

WEBSITE AUDIT PROPOSAL
Prepared by Your Studio for Client Name
Website reviewed: clientwebsite.com

1. WHERE THINGS STAND
An initial scan of clientwebsite.com scored 58/100 across conversion, clarity, trust, search visibility and speed.
The issues found are fixable, and they are costing enquiries today. This proposal covers a full audit that turns
that score into a ranked, specific plan of work.

2. WHAT YOU GET
- A 60-point review across six areas: conversion, clarity, trust, search, speed and follow-up.
- A weighted score for each area, so improvement is measurable rather than a matter of taste.
- A written report with every finding, why it matters in plain terms, and the fix.
- A fix-first plan: the changes ranked by impact against effort, so the first week's work is decided.
- A 45-minute call to walk through the report and answer questions.

3. WHAT IT DOES NOT INCLUDE
Implementation of the fixes is quoted separately (see option C below). The audit is yours to keep and act on
with any team you choose.

4. TIMELINE
Day 1      Intake questions and access
Day 2-3    Audit and scoring
Day 4      Report written and delivered
Day 5      Walkthrough call

5. INVESTMENT
Option A — Express audit: report only, delivered in 48 hours.
Option B — Standard audit: report, scorecard and walkthrough call. $1,400
Option C — Audit + implementation: the audit plus the priority fixes carried out, quoted after the report.

6. TERMS
50% to book, 50% on delivery of the report. Payment due within 14 days of invoice.
The report and scorecard are yours to keep and reuse internally.
Either party may cancel before work starts for a full refund of the deposit.

7. NEXT STEP
Reply to confirm Option A, B or C and Your Studio will send the intake questions and a booking invoice the same day.

Your Studio