Evergreen DropsWin the conversation with a free scan
10 minutesRun the free website audit on a prospect before the first call. You walk in with their score, their three worst leaks and a number they can watch improve — not a generic pitch.
Run a free auditFor agencies & freelancers
Turn a free website scan into a paid audit, then into the project.
Every piece here is licensed for client work. Rebrand it, put your name on it and charge for it — you keep the fee, permanently, with no per-client cost.
The journey
Five steps from cold prospect to paid project
This is the exact order our own client work follows. Each step has one deliverable and one next move.
Turn the scan into a paid audit
Half a dayThe Client Website Audit Toolkit gives you the 60-point checklist, the weighted scoring model and the client-ready report structure, so the audit is a defensible deliverable instead of an opinion.
See the ToolkitSend a proposal that closes
20 minutesUse the ready-made proposal page: scope, three price tiers, timeline and terms already written. Change the names, add your score, send it the same day you deliver the report.
Open the proposalDeliver the fixes without starting blank
One weekThe Website Rescue Bundle covers the fixes almost every audit flags: page wording, search titles and descriptions, and share cards. Rebrand, fill in, deliver.
See the Rescue BundleBuild the practice around the work
OngoingBuilder’s Compass takes you mission by mission through the business side: offer, pricing, outreach and delivery, with evidence required before each stage unlocks.
Start the trainingThe numbers
What agencies typically charge for this
Three tiers from the Toolkit's pricing section. One Express audit usually covers the cost of every kit on this page.
Express audit
$450 – $750
Report only, delivered in 48 hours
Standard audit
$1,200 – $2,000
Report, scorecard and a delivery call
Audit + implementation
$3,000+
Audit plus the fixes, using your rebranded kits
Fees are typical ranges for solo consultants and small studios in the US and UK. Your market and scope decide the final number — the Toolkit gives you the wording to justify it.
The ecosystem
Three doors, one path
The audit finds the work, the shop supplies the deliverables, the training builds the practice around them.
Free website audit
Site Scorecard
Start by finding out what is actually costing you sales. Site Scorecard grades your website on conversion, clarity and search visibility, then hands you a prioritised fix list.
Audit my websiteGuided business training
Builder's Compass
Then build the business around the systems. A step-by-step training that walks you through launching one verified mission at a time — no guesswork, no blank pages.
Start the trainingStart with the Toolkit, send your first proposal this week
Checklist, scoring model, report template, pricing tiers and scripts. One payment, permanent licence for client work.
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