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    The roadmap

    Twelve missions. Eleven packs. One clear order.

    The Business Builder walks you through twelve missions, from choosing a direction to launching. Every mission has a pack that does the heavy lifting for you — this page shows which pack unlocks at which step, so you only buy what you are actually about to use.

    1. 1

      Direction

      Choose your business direction

      Decide what business you are building and why you are the right person to build it.

      Cover of The Creator OS

      Unlocks this pack

      The Creator OS$29

      Duplicate the Notion workspace, then add your three current clients.

      View pack
    2. 2

      Business Model

      Define your business model

      Describe how the business makes money: what you sell, to whom, how often, and at what margin.

      Cover of The Creator OS

      Unlocks this pack

      The Creator OS$29

      Duplicate the Notion workspace, then add your three current clients.

      View pack
    3. 3

      Customer

      Build your ideal customer profile

      Describe exactly who you serve, precisely enough to find ten of them this week.

      Cover of The Website Copy Kit

      Unlocks this pack

      The Website Copy Kit$19

      Rewrite your home page headline using the first blueprint.

      View pack
    4. 4

      Problem

      Name the problem you solve

      State the customer problem in their words, and the cost of leaving it unsolved.

      Cover of The Website Copy Kit

      Unlocks this pack

      The Website Copy Kit$19

      Rewrite your home page headline using the first blueprint.

      View pack
    5. 5

      Offer

      Build your core offer

      Turn the problem into a single offer with a clear outcome, deliverables, price and guarantee.

      Cover of The Pricing & Proposal System

      Unlocks this pack

      The Pricing & Proposal System$27

      Price your core offer with the calculator page, then rebuild your proposal.

      View pack
    6. 6

      Validation

      Validate the offer with real people

      Get evidence from real prospects that this offer is wanted at this price.

      Cover of The Offer Validation Kit

      Unlocks this pack

      The Offer Validation Kit$19

      Book five conversations using the outreach script inside.

      View pack
    7. 7

      Money Model

      Set your pricing and money model

      Set prices, payment terms and the numbers you need to hit each month.

      Cover of The Pricing & Proposal System

      Unlocks this pack

      The Pricing & Proposal System$27

      Price your core offer with the calculator page, then rebuild your proposal.

      View pack
    8. 8

      Brand

      Write your brand and messaging

      Create the name, positioning line, bio and core messages you use everywhere.

      Cover of The Website Copy Kit

      Unlocks this pack

      The Website Copy Kit$19

      Rewrite your home page headline using the first blueprint.

      View pack
    9. 9

      Marketing

      Build your marketing engine

      Choose two channels, define the message and set a weekly rhythm you can sustain.

      Cover of Social Media Template Vault

      Unlocks this pack

      Social Media Template Vault$39

      Choose one layout family and schedule five posts from it.

      View pack
    10. 10

      Sales

      Build your sales process

      Define the steps from first contact to signed agreement.

      Cover of The Pricing & Proposal System

      Unlocks this pack

      The Pricing & Proposal System$27

      Price your core offer with the calculator page, then rebuild your proposal.

      View pack
    11. 11

      Operations

      Set up delivery and operations

      Document how work gets delivered, tracked and invoiced without you improvising each time.

      Cover of The Creator OS

      Unlocks this pack

      The Creator OS$29

      Duplicate the Notion workspace, then add your three current clients.

      View pack
    12. 12

      Launch

      Launch to the world

      Publish the offer, switch on payment, and tell people it exists.

      Cover of The Share Card Kit

      Unlocks this pack

      The Share Card Kit$19

      Add the sharing tags to your home page and test one link.

      View pack

    Skip the shopping

    Every pack on this page, in one purchase

    The Complete Business Bundle gives you all eleven packs — including the agency Client Website Audit Toolkit — for $109 instead of $280. You then work the missions in order with every file already in hand.

    • No pack to buy mid-mission
    • Permanent licence on every file
    • The Creator OS Notion workspace included
    • Re-download any file from your account
    See the Complete Business Bundle