The roadmap
Twelve missions. Eleven packs. One clear order.
The Business Builder walks you through twelve missions, from choosing a direction to launching. Every mission has a pack that does the heavy lifting for you — this page shows which pack unlocks at which step, so you only buy what you are actually about to use.
- 1
Direction
Choose your business direction
Decide what business you are building and why you are the right person to build it.
View packUnlocks this pack
The Creator OS — $29
Duplicate the Notion workspace, then add your three current clients.
- 2
Business Model
Define your business model
Describe how the business makes money: what you sell, to whom, how often, and at what margin.
View packUnlocks this pack
The Creator OS — $29
Duplicate the Notion workspace, then add your three current clients.
- 3
Customer
Build your ideal customer profile
Describe exactly who you serve, precisely enough to find ten of them this week.
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The Website Copy Kit — $19
Rewrite your home page headline using the first blueprint.
- 4
Problem
Name the problem you solve
State the customer problem in their words, and the cost of leaving it unsolved.
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The Website Copy Kit — $19
Rewrite your home page headline using the first blueprint.
- 5
Offer
Build your core offer
Turn the problem into a single offer with a clear outcome, deliverables, price and guarantee.
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The Pricing & Proposal System — $27
Price your core offer with the calculator page, then rebuild your proposal.
- 6
Validation
Validate the offer with real people
Get evidence from real prospects that this offer is wanted at this price.
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The Offer Validation Kit — $19
Book five conversations using the outreach script inside.
- 7
Money Model
Set your pricing and money model
Set prices, payment terms and the numbers you need to hit each month.
View packUnlocks this pack
The Pricing & Proposal System — $27
Price your core offer with the calculator page, then rebuild your proposal.
- 8
Brand
Write your brand and messaging
Create the name, positioning line, bio and core messages you use everywhere.
View packUnlocks this pack
The Website Copy Kit — $19
Rewrite your home page headline using the first blueprint.
- 9
Marketing
Build your marketing engine
Choose two channels, define the message and set a weekly rhythm you can sustain.
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Social Media Template Vault — $39
Choose one layout family and schedule five posts from it.
- 10
Sales
Build your sales process
Define the steps from first contact to signed agreement.
View packUnlocks this pack
The Pricing & Proposal System — $27
Price your core offer with the calculator page, then rebuild your proposal.
- 11
Operations
Set up delivery and operations
Document how work gets delivered, tracked and invoiced without you improvising each time.
View packUnlocks this pack
The Creator OS — $29
Duplicate the Notion workspace, then add your three current clients.
- 12
Launch
Launch to the world
Publish the offer, switch on payment, and tell people it exists.
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The Share Card Kit — $19
Add the sharing tags to your home page and test one link.
Skip the shopping
Every pack on this page, in one purchase
The Complete Business Bundle gives you all eleven packs — including the agency Client Website Audit Toolkit — for $109 instead of $280. You then work the missions in order with every file already in hand.
- No pack to buy mid-mission
- Permanent licence on every file
- The Creator OS Notion workspace included
- Re-download any file from your account